Episode 67: How Integrating With Trade Partners Is Critical To B2B eCommerce Growth

The Hard Truth About B2B eCommerce podcast continues onto the next episode by welcoming Troy Lynch, CEO of TradeCentric, formerly PunchOut2Go, to discuss how to remove complexities of B2B eCommerce growth by integrating with trade partners.

Our latest guest, Troy Lynch, CEO of TradeCentric, formerly PunchOut2Go, has seen thousands of B2B integrations. Their customers range on every major B2B eCommerce platform and do everything from Punch-Out to integrating with clients’ ERP and e-procurement systems.  Troy talks about the difference between companies that strategically develop these integrations versus doing them as a last resort because clients require them.

Episode 67: How Integrating With Trade Partners Is Critical To B2B eCommerce Growth

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, President & COO of Speir Digital, Inc, are welcoming Troy Lynch, CEO of TradeCentric, formerly PunchOut2Go, to discuss:

• Streamlining and automating trade between B2B buyers and sellers 
• Scaling B2B businesses by replacing insufficient manual processes and removing the complexities through integrations with trade partners
• Why the attitude to digital transformation and automations changed in B2B over the pandemic
• How to understand what is the right technology option for your business
• Which markets invest heavily into into digital transformation today
• What B2B and B2C have in common
• How to understand what is the right technology option for your business
• The timelines for integration projects
• Which e-commerce platforms make a big push in B2B
• How to disrupt before you get disrupted

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcast listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.