The Trellis Blog
Your source for all things eCommerce, Magento, Internet Marketing and more...
Episode 71: Automating Pricing & Promotions
B2B eCommerce,
eCommerce,
Platforms,
Podcast
The Hard Truth About B2B eCommerce podcast is the world’s top B2B eCommerce podcast and this week’s episode invites Tal Rotman, Vice President of Global Partnerships and Alliances at Namogoo, to discuss how to solve the problem of low conversion rates and optimize the pricing for B2B customers to ensure the smooth eCommerce experience. Tal Rotman […]
Kate Dubovikova
|
November 17, 2022
Episode 70: Using Net Terms To Grow B2B eCommerce
B2B eCommerce,
eCommerce,
Platforms,
Podcast
The Hard Truth About B2B eCommerce podcast The Hard Truth About B2B eCommerce podcast treads onward this week with an in-house episode welcoming our new very special guest Alex Lugosch, CEO of Rumbleship, to discuss how to overcome a massive gap in your approach to eCommerce and not to get stuck with legacy technologies. Alex Lugosch […]
Kate Dubovikova
|
November 10, 2022
Episode 69: Why Agile Process Is So Important For B2B eCommerce
B2B eCommerce,
eCommerce,
Platforms,
Podcast
The Hard Truth About B2B eCommerce podcast The Hard Truth About B2B eCommerce podcast continues onto the next episode by welcoming Ben Sharir, Director of B2B eCommerce for Estee Lauder, to discuss how agile processes affect the growth of B2B eCommerce. Ben Sharir has been in eCommerce for decades and helped many companies scale to incredible […]
Kate Dubovikova
|
November 3, 2022
Episode 68: Digitally Assisted Sales For B2B eCommerce With Paul do Forno
B2B eCommerce,
eCommerce,
Platforms,
Podcast
The Hard Truth About B2B eCommerce podcast The Hard Truth About B2B eCommerce podcast treads onward this week with an in-house episode welcoming the returning guest — Paul do Forno, one of the leading B2B eCommerce experts in the world and the Commerce practice lead for Deloitte Digital, to discuss digital sales and helping B2B business […]
Kate Dubovikova
|
October 27, 2022
Digital Nudging Techniques
Analytics,
Content Marketing,
Conversion Optimization,
eCommerce,
Email Marketing,
Marketing,
Omnichannel,
SEO,
Social Media,
Uncategorized
Humans face choices every day. Users who come to your website have multiple options for their next step/click. They will either move forward through the funnel of your online store or bounce from it. What are the factors that influence their decision making process? Can you alter their way of thinking and guide them to […]
Kate Dubovikova
|
October 25, 2022
Episode 67: How Integrating With Trade Partners Is Critical To B2B eCommerce Growth
B2B eCommerce,
eCommerce,
Platforms,
Podcast
The Hard Truth About B2B eCommerce podcast continues onto the next episode by welcoming Troy Lynch, CEO of TradeCentric, formerly PunchOut2Go, to discuss how to remove complexities of B2B eCommerce growth by integrating with trade partners. Our latest guest, Troy Lynch, CEO of TradeCentric, formerly PunchOut2Go, has seen thousands of B2B integrations. Their customers range on […]
Kate Dubovikova
|
October 20, 2022
Top Commerce Conversion Tips for 2023
Conversion Optimization,
eCommerce,
Marketing,
Web Design
If you have an eCommerce website, you are competing with over 25 million eCommerce websites, with 9.5 million in the US alone. It’s no wonder the average conversion rate of eCommerce websites is about 2-3%. With such stiff competition, the most challenging part of eCommerce is standing out from the rest, which is done through marketing. Once […]
Jack D'Errico
|
October 19, 2022