The Trellis Blog
Your source for all things eCommerce, Magento, Internet Marketing and more...
Episode 75: Leveraging B2B eCommerce To Sell Parts As A Manufacturer
B2B eCommerce,
eCommerce,
Platforms,
Podcast
The Hard Truth About B2B eCommerce podcast continues onto the next episode by welcoming our new very special guest Kristina Harrington, the President of GenAlpha, to discuss automation and digital transformation in manufacturing. Kristina Harrington is the President of GenAlpha, a B2B eCommerce platform that specializes in OEMs, specialty vehicles & aftermarket organizations. They have […]
Kate Dubovikova
|
January 19, 2023
The Unique Challenges of B2B eCommerce
B2B eCommerce,
Content Marketing,
Conversion Optimization,
eCommerce
When it comes to eCommerce, businesses generally fall into one of two categories: business-to-consumer (B2C) or business-to-business (B2B). Both have their own unique challenges, but B2B eCommerce is generally considered to be more difficult to optimize than its B2C counterpart. Why is that? Let’s take a look at a few of the reasons. Longer Sales […]
Isaiah Bollinger
|
January 17, 2023
Episode 74: Onboarding B2B Customers To eCommerce
B2B eCommerce,
eCommerce,
Platforms,
Podcast
The Hard Truth About B2B eCommerce podcast starts the 2022 year off right by inviting Fiona Norton, Head of Product Marketing for B2B eCommerce at BigCommerce, onto the show to discuss the problem of onboarding customers to use eCommerce. Fiona Norton is the head of product marketing for B2B eCommerce at BigCommerce. BigCommerce is massively […]
Kate Dubovikova
|
January 12, 2023
Episode 73: Building B2B eCommerce Infrastructure
B2B eCommerce,
eCommerce,
Platforms,
Podcast
The Hard Truth About B2B eCommerce podcast treads onward this week with an in-house episode welcoming our new very special guest TJ Gamble, CEO and founder of Jamersan, to discuss how companies can scale B2B eCommerce. TJ Gamble started his digital agency, Jamerson, over two decades ago, to help businesses with eCommerce. Jamerson specializes in […]
Kate Dubovikova
|
January 10, 2023
Episode 72: Scaling A B2B eCommerce Marketplace
B2B eCommerce,
eCommerce,
Platforms,
Podcast
The Hard Truth About B2B eCommerce podcast continues onto the next episode by welcoming Gil Bar Lev, CEO of HomeRoots to talk about challenges and logistical hurdles of the furniture industry. Gil Bar Lev eCommerce career goes back to the early days of Toy’s R Us and Amazon! Fast forward 20+ years and he is […]
Kate Dubovikova
|
January 5, 2023
Unlocking the Benefits of iPaaS for Your Business
eCommerce,
Integrations
In order to stay competitive in today’s market, businesses need to be able to quickly adapt to change and integrate new applications and systems seamlessly. Integration Platform as a Service (iPaaS) provides a way for businesses to connect disparate systems quickly and easily, without having to rely on IT resources. In this post, we’ll explore […]
Isaiah Bollinger
|
January 3, 2023
Marketing With Inclusive Design to Bolster Customer Attention
Analytics,
Content Marketing,
eCommerce,
Marketing,
SEO
Many businesses don’t get to experience authentic connections with the majority of their audience. Why? There’s a good chance their marketing and design aren’t inclusive. Inclusive design and marketing can have an incredible effect on your marketing success and overall operation. This article will offer four inclusive marketing and design tips to help you genuinely […]
Kate Dubovikova
|
December 27, 2022