In 1975, Starwest got its start selling herbs in a small retail shop in Sacramento, California. The original mission was the same as it is today: to make high-quality botanicals accessible and to share this healthy lifestyle with our friends, family, and community. In the late 70s, they bought their first herb mill, began selling products wholesale, and started importing herbs and spices from around the world.
Now, Starwest is one of the largest suppliers of organic botanicals in the country. They offer an extensive, diverse, and carefully curated selection of premium-quality botanicals, spices, teas, and 100% pure essential oils. As a supplier, they provide both to the consumer and business markets.
Starwest had an old Magento 1 website that had a different site for B2B and B2C. This was a confusing experience and led to more overhead than your average website. They needed a path to migrate to a new platform that was easier to manage and lower cost to maintain. They also needed a brand new design and better integration to their ERP.