MARKETING FOR THE 21ST CENTURY
ECOMMERCE MARKETING
Attract more visitors and convert them into lifelong customers.
Trellis Marketing
We focus on optimizing four key metrics, though many others may be considered, depending on the requirements of the brand:
Traffic:
How many visitors go to the website per day?
Conversion Rate:
How many of those visitors make a purchase(s)?
Order Size (AOV):
How much does the average customer spend on their order?
Customer Lifetime Value (CLV):
How much revenue will that customer bring in over its lifetime?
Performance-Driven Department
Trellis offers a wide selection of marketing services. Every brand's needs are a bit different, which is why we enable an in-depth discovery with all of our projects. This ensures your brand gets exactly what you need and we don't waste resources on anything that you don't. We are driven by performance not by revenue.
.01
CURATED DISCOVERY PROCESS
In order to put together a successful plan, we need to get to know your business. Our in-depth discovery process focuses on both qualitative and quantitative data.
In addition to hosting 1:1 interviews with internal team members or stakeholders, we will request access to current communications performance data available to assist in our analysis including website, social channels, email marketing automation software, and any additional digital tools.
.02
MARKETING STRUCTURE & IMPLEMENTATION
We invest significant time to learn your trade so that we can properly identify your most pressing online needs in order to design a solution that works. Phase 2 foundational elements include:
- Establish KPIs for website, social and Google Ads.
- Structure retargeting, prospecting and dynamic product campaigns.
- Install any foundational tracking.
- Define target audiences.
- Facebook data audit.
- Heat-mapping and Session-recording software.
- Installing Catalogs – Google Shopping, Facebook, Pinterest, Bing
A deep understanding of performance will be achieved through A/B testing along-side a complex breakdown of devices, platforms, audience findings, analytics, and website user-flow.
.03
GROWTH
Here we provide weekly maintenance, strategy, bidding, audience building, retargeting and budget adjustment management of monthly campaigns, ad sets and ads using Facebook Business Manager, Google Ads, Bing, Pinterest and email marketing.
Trellis will provide ongoing implementation, ad deployment, data mining, and performance reports to monitor the success of your digital strategy and exceed KPI goals.
Increase Traffic
Not only are we experts at generating and driving traffic, but we are the best at optimizing and converting that traffic into direct demonstrable revenue.
SEM (Paid Advertising)
SEO
EMAIL MARKETING
CONTENT STRATEGY BACKED BY DATA
SOCIAL MEDIA MARKETING
A/B Testing
Increase Conversions
Our detail-oriented approach mitigates risk. We focus on exceeding KPIs through the incorporation of eCommerce best practices across the board.
A/B TESTING
TRAFFIC FUNNELS
ECOMMERCE TAXONOMY
EVENT TRACKING & JOURNEYS IN ANALYTICS
TRACKING THE LIFETIME VALUE OF CUSTOMERS
PRODUCT PERFORMANCE
REWARDS PROGRAMS & REVIEWS
B2B ECOMMERCE OPERATIONS
B2C PRODUCT PERSONALIZATION
"I just wanted to drop you a quick note to let you know how incredible a job your team has done for VIETRI in the last 6 months. We couldn’t be happier with the build. Your teams’ work and project management are impeccable. It’s truly been a pleasure to work with Trellis in launching and growing our new e-commerce platform."
- Domenick Cimino
eCommerce Manager at Vietri
Increasing AOV
Any conversion is cool, but transactions with higher-order value reign supreme. We incorporate eCommerce best practices to impulse customers into buying more inventory.
Free Shipping Threshold
Minimum Order Value
Product Recommendations/ Bundles
Time-Sensitive Deals
Top Product Analysis
Special Promotions/ Gift Cards
Increasing CLV
Marketing is a long term game. We focus on finding the customers that return the most value for your company. We find and build relationships built on trust, communication, and success in order to unlock repeat purchases for customers and increased profit for clients. Our performance-driven approach builds your brand and increases revenue simultaneously.
Follow-Up Marketing
Survey/Questionnaire
Subscription-based Model
Returns Management
Social Proof
SMS/ Text Automation
The Trellis Difference
Our marketing departments boasts certified analysts, growth managers, technology leaders, advertising experts, graphic designers, and data-driven consultants dedicated to capturing the most value for your brand.
FORECASTING & BUDGETING
Helping clients budget for marketing/website costs.
MARKETING PERFORMANCE REPORTING
Google & Facebook analytics | eCommerce tracking
Premier Marketing Partner across Key Digital Platforms
You are in trusted hands. We know the ins and outs of these complex softwares so you don't have to.
We leverage best practices in advertising , SEO, audience targeting, digital display and site traffic to ensure Google's finicky demands are met. Our goal is to ensure your campaign checks all of Google's boxes to reduce friction and maximize conversions.
Advertising on Facebook can be complicated. Fortunately, Trellis ensures that your campaign will target agreed objectives and maximize custom conversions such as checkouts, add to cart, store visits, form fills, and website events.
The Pinterest advertising platform offers unparalleled opportunity for consumer brands to attract new customers and maximize ROAS.
Klaviyo
Email Marketing has the highest ROI amongst all digital tactics. We work hand in hand with the leading email solutions provider, Klaviyo, to ensure all of our campaigns adhere to best practices in the industry.
Case Studies
