Every page, paragraph, and pixel on an e-commerce website needs to cater to the customer. Minor details, such as vague product descriptions or lengthy checkout forms, can frustrate buyers and send them to your competitors. You invest so much money in marketing your brand and bringing people to your website that you can’t afford to send customers running in the opposite direction.

You may think your website appeals to your audience, but you could be wrong. Follow the process outlined in this white paper to evaluate the effectiveness of your e-commerce website and look for ways to optimize the user experience to appeal to your customers and grow your sales.