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The Trellis Guide to the eCommerce Customer Lifecycle
THE CUSTOMER EXPERIENCE IS ESSENTIAL - FROM INITIAL INTRODUCTION THROUGH REPEAT PURCHASES
With decades of experience of making highly functional and results-driven eCommerce websites, we have learned a lot, and we have noticed that every online store shares a few mutual characteristics. We have put together this guide to the ECommerce Customer Lifecycle, or ECL to help brands optimize their digital strategy and it is the most important concept our clients should pay attention to.
The ECL documents every stage of an online shopper’s interaction with your brand and is an essential blueprint that we have kept exclusive to our web design clients over the years. However, it applies to every online store, in any industry vertical. It is our personal guidebook for how to quantitatively bring a store from inception to success, in a reliable, measurable and predictable manner.