Earlier this year we wrote a post on the top eCommerce markets by country, however that was simply by B2C numbers. B2B eCommerce is actually a much larger market, projected to be 6.7 trillion by 2020, 27% of the total 25 billion b2b sales. Data on B2B ecommerce sales is much harder to find than B2C sales but this our best shot at ranking the top markets by country.
The Amazon effect is very real and it is felt across the country (and world) everyday. However, the fact that we are based in the United States causes our inherent bias against other global markets. A recent Astute Analytics report found that Global Business-to-Business (B2B) E-Commerce Market is Expected to Reach USD 18,771.4 billion by 2027. For reference, 2021 eCommerce revenue was just over 8.5 billion USD.