Episode 73: Building B2B eCommerce Infrastructure

The Hard Truth About B2B eCommerce podcast treads onward this week with an in-house episode welcoming our new very special guest  TJ Gamble, CEO and founder of Jamersan, to discuss how companies can scale B2B eCommerce.

TJ Gamble started his digital agency, Jamerson, over two decades ago, to help businesses with eCommerce. Jamerson specializes in software development for Magento and BigCommerce. In the early days, B2B eCommerce was not a major focus of platforms like Magento and BigCommerce, but over the past few years has become a central focus of both Jamerson and most major eCommerce platforms. TJ has helped companies scale B2B eCommerce by ensuring their technical infrastructure is ready to scale to new heights. He has developed many popular Youtube videos showcasing his knowledge of the popular eCommerce platforms on the channel eCommerceaholics.

Episode 73: Building B2B eCommerce Infrastructure

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, President & COO of Speir Digital, Inc, are welcoming TJ Gamble, CEO of Jamerson, to discuss:

• How to stand out in the world of agencies with your content
• Automotive in B2B commerce
• Convincing the client vc the experience you provide
• Mistakes B2B companies make over and over when it comes to adoption of eCommerce adoption
• Why hiring the right people with eCommerce background is important Implementing the right eCommerce platform
• What B2B companies who can’t afford custom builds should do
• When custom might become a trap for some businesses
• The importance of agility in B2B eCommerce
• What eCommerce platforms B2B businesses should consider
• Why getting locked out on one feature is risky for the whole business
• When headless eCommerce is a good choice for a B2B business
• The importance of engaging your sales team into the process of eCommerce
• Attracting tech-savvy talents to build eCommerce B2B experience
• Why B2B eCommerce has a lot of gaps
• How to get the logistical things working
• When is the right time to engage with an agency
• Differences between Salesforce Commerce Cloud and Adobe Commerce

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcast listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.