Episode 58: The Time Is Now For B2B eCommerce Or It Will Be Too Late!
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The Hard Truth About B2B eCommerce podcast continues onto the next episode by welcoming Shelf Aware’s CEO Andrew Johnson to the world’s top B2B podcast!

Andrew is a supply chain innovator and the CEO of Shelf Aware a modern fulfillment SaaS company to help distributors improve operations. Andrew Johnson has grown up in B2B his whole life with his family company. He sincerely believes that the time for eCommerce is now for B2B or it will become too late for many companies, especially smaller ones, to adapt to it in the future. His company Shelf Aware is an innovative new tool that can automate that buying process for in-person B2B sales, that can help companies find new angles into markets.

Episode 58: The Time Is Now For B2B eCommerce Or It Will Be Too Late!

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, Shelf Aware’s CEO Andrew Johnson to the world’s top B2B podcast to discuss:

  • Current eCommerce landscape: B2B vs B2C
  • Where B2B companies should invest resources
  • Pros/ Cons of traditional infrastructures
  • How B2B companies should view eCommerce potential
  • Downfalls of traditional ways of thinking in the B2B industry
  • Market predictions and digitization strategies for sustainable growth

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcast listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple PodcastsSpotifyGoogle Podcasts, StitcherTuneInOvercastPocket CastCastroCastboxPodchaserPodcast AddictDeezerListen Notes, and RSS Feed.

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