Episode 56: Selling Across Many Digital Channels With Sean Donovan of MSA – The Safety Company

The Hard Truth About B2B eCommerce podcast treads onto the next episode by inviting Sean Donovan onto this week’s show to discuss omni-channel messaging in 2022.

Sean Donovan is the Digital Channel Manager of Americas at MSA – The Safety Company. He is currently tasked with figuring out how to optimize eCommerce across their own website, marketplaces like Amazon and eBay as well as other channels like EDI and distribution. The balance of optimizing on all the new digital channels while also keeping legacy channels alive is a challenge Sean knows at a global level and can help other B2B companies learn from.

Episode 56: Selling Across Many Digital Channels With Sean Donovan of MSA – The Safety Company

In this episode, co-hosts Isaiah Bollinger, CEO of Trellis, and Timothy Peterson, Chief Marketing Officer of SportsBiz, welcoming Sean Donovan, the Digital Channel Manager of Americas at MSA onto the show to discuss:

• Omni-channel selling across multiple channels, marketplaces, and storefronts
• Pros/ Cons of stacking marketing funnels
• How eCommerce companies should view messaging from a holistic view and granular view
• B2B vs B2C messaging metrics
• Channel qualifications based on brand goals
• Velocity of change and what it means for retailers, wholesalers, and distributors

This podcast’s origin story

Podcasts are still a relatively new medium for content, but just because they are new doesn’t mean they lack power. In fact, it is quite the opposite. Podcasts have a unique ability to reach people on their time, whenever it is convenient for them – a way that previously did not majorly exist. Podcast listeners can take the information wherever they go and absorb it as they see fit. And that’s exactly what we are looking to do here. We want to reach a new audience of B2B eCommerce enthusiasts.

This podcast is all about B2B eCommerce. B2B is a different breed of eCommerce and it needs a different breed of Podcast. We get into the nitty-gritty of integrations, adoption, platforms, data and so much more regarding what makes B2B difficult to make successful for eCommerce!

We noticed that a few B2C podcasts exist on Spotify and Apple Podcasts, but nothing designed for the B2B eCommerce community. B2B and B2C eCommerce have a lot of overlap, but even more differences. Each has a different set of requirements and customer demands that impact project scope. Let’s call a spade a spade. B2B is harder, more complicated, and harder to market. But it is also a bigger piece of the pie. The eCommerce B2B roadmap to success is not as cut and dry as B2C and that’s why we have started this podcast.

B2C platforms like Magento and Shopify have large communities that support and have done the entre-level work of most projects. The same community does not exist for B2B, but we are starting to build it. The ecosystem may not be as mature, but as experts in the space, we hope this podcast will help some people wake up and reevaluate their online sales strategy.

The first podcast examines major trends around B2B eCommerce as well as answering all of the above questions.  Take a listen for yourself and let us know what you think!

We will be posting new episodes with special guests weekly. You can listen on our dedicated podcast website and download the podcast on all major channels: Apple Podcasts, Spotify, Google Podcasts, Stitcher, TuneIn, Overcast, Pocket Cast, Castro, Castbox, Podchaser, Podcast Addict, Deezer, Listen Notes, and RSS Feed.