In the emerging global economy, eCommerce has become fundamental strategy organizations use to scale their operations. Today, small businesses are exploiting online capabilities to operate in multiple regions and serve millions of customers. That’s why most new companies adopt online processes instead of the old in-store investment approaches.
This doesn’t mean you can’t use the eCommerce boom in your in-store facility. Trends show that brick and motor businesses can use eCommerce marketing opportunities to enhance their operations in the competitive retail industry. Here are some unique ways eCommerce marketing can help boost in-store sales.
1. Website Reviews Can Promote In-Store Trust
Online product and business reviews have become a go-to decision-making platform for modern consumers. A study shows that over 90% of customers read online reviews before purchasing. Interestingly, most of these customers don’t just stop at reading the review; they take time to understand what other buyers are saying about the product. Using this information, customers can clearly understand what to expect before visiting the store.
As an in-store business owner, you can exploit this approach by ensuring that your products have positive reviews on eCommerce platforms. You can also go a step further and include these reviews on your store website and other online channels. Doing this will help build trust with potential customers and encourage them to visit your store.
2. Include eCommerce Functionality on Your Website
As an in-store business owner, one of the best ways to take advantage of eCommerce marketing is by including eCommerce functionality on your website. This way, you’ll not only be able to promote your products online but also give customers the option of buying these items directly from your website.
Moreover, you can use this opportunity to upsell and cross-sell your products by displaying related items that buyers might be interested in. You can also take advantage of website personalization features to make the shopping experience more unique for each customer.
3. Encourage Customers to Shop Online and Pick Up In-Store
If you want to take advantage of eCommerce marketing but don’t want to invest in an online store, you can always encourage customers to shop online and pick up their orders from your physical store. This approach will help promote your products online and drive traffic to your store. Some leading retail outlets are already using this approach to significant effect.
For instance, Walmart allows customers to order items online and pick them up from any of their physical stores. The customer gets the convenience of shopping from home and the satisfaction of picking up their purchase from a store. As a result, they’re likely to visit the store more often, which can help boost sales.
4. Use Social Media to Drive In-Store Traffic
Social media is a powerful eCommerce marketing tool that you can use to drive traffic to your store. You can start by creating social media profiles for your business and sharing high-quality content that promotes your products and services. Make sure to post regularly and interact with your followers to encourage them to visit your store. You can also use social media ads to target potential customers and promote special deals and offers that might enable them to shop at your store.
5. Use eCommerce to Create Store Awareness
Building store awareness is essential if you want to boost in-store sales. Fortunately, eCommerce marketing can help you to reach a wider audience and promote your business more effectively. One of the best ways to do this is by regularly creating an email list and sending promotional material to your subscribers. You can also use targeted online ads to reach potential customers who might be interested in your products.
6. Take Advantage of Local SEO
Local SEO is a powerful eCommerce marketing tool that can help you to reach potential customers in your area. Make sure to include your store’s location and contact details on your website and other online channels. You can also use local keywords to ensure that your store comes up when people search for businesses like yours in your area. Also, local SEO can help you to promote special deals and offers that might encourage people to visit your store.
7. Customers Use Online to Research Products
Today, customers are using the internet to research products before purchasing. To boost in-store sales, you must ensure that your products are visible online. One of the best ways to do this is by creating product pages on your website and including high-quality product images and descriptions. You can also use online directories and listing sites to promote your products and store.
You can create informative content about the products you sell to help customers make an informed decision. For example, if you sell clothes, you can write blog posts about how to style certain items or create a complete outfit. You can also create videos that show customers how to use your products. This will encourage in-store visits as customers want to see the products in person before making a purchase.
8. Make it Easy for Customers to Find Your Store
If you want to boost in-store sales, you need to make it easy for potential customers to find your store. One way to do this is by creating a Google My Business listing and including your store’s address and contact details. You can also use Google Maps to ensure that your store comes up when people search for businesses in your area.
Another way to make it easy for customers to find your store is by creating a responsive website that can be accessed on all devices. Make sure to include your store’s location and contact details prominently on your website so potential customers can easily find you.
How Can Trellis Assist You to Promote Your In-Store Sales through eCommerce Marketing?
As you can see, there are multiple ways your physical store can benefit from eCommerce marketing. You’ll not only get an opportunity to attract more traffic to your business, but you have an opportunity to provide convenience to your customers, which is a necessity in the modern retail industry.
With Trellis, you can make eCommerce marketing possible through a comprehensive eCommerce marketing strategy that will give you a competitive edge and increase the conversion of website visitors to in-store customers.
Contact us today and get a data-driven eCommerce strategy to drive in-store sales.