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        Featured - Episode 75: Leveraging B2B eCommerce To Sell Parts As A Manufacturer blog post

        Episode 75: Leveraging B2B eCommerce To Sell Parts As A Manufacturer

        B2B eCommerce,
        eCommerce,
        Platforms,
        Podcast
        The Hard Truth About B2B eCommerce podcast continues onto the next episode by welcoming our new very special guest Kristina Harrington, the President of GenAlpha, to discuss automation and digital transformation in manufacturing. Kristina Harrington is the President of GenAlpha, a B2B eCommerce platform that specializes in OEMs, specialty vehicles & aftermarket organizations.  They have […]

        Kate Dubovikova

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        January 19, 2023

        Featured - The Unique Challenges of B2B eCommerce blog post

        The Unique Challenges of B2B eCommerce

        B2B eCommerce,
        Content Marketing,
        Conversion Optimization,
        eCommerce
        When it comes to eCommerce, businesses generally fall into one of two categories: business-to-consumer (B2C) or business-to-business (B2B). Both have their own unique challenges, but B2B eCommerce is generally considered to be more difficult to optimize than its B2C counterpart. Why is that? Let’s take a look at a few of the reasons. Longer Sales […]
        Isaiah Bollinger avatar

        Isaiah Bollinger

        |

        January 17, 2023

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