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    Episode 75: Leveraging B2B eCommerce To Sell Parts As A Manufacturer
    
    B2B eCommerce,
    eCommerce,
    Platforms,
    Podcast
    
    The Hard Truth About B2B eCommerce podcast continues onto the next episode by welcoming our new very special guest Kristina Harrington, the President of GenAlpha, to discuss automation and digital transformation in manufacturing. Kristina Harrington is the President of GenAlpha, a B2B eCommerce platform that specializes in OEMs, specialty vehicles & aftermarket organizations. They have […]
    
    Kate Dubovikova
    
    |
    
    January 19, 2023
    
    The Unique Challenges of B2B eCommerce
    
    B2B eCommerce,
    Content Marketing,
    Conversion Optimization,
    eCommerce
    
    When it comes to eCommerce, businesses generally fall into one of two categories: business-to-consumer (B2C) or business-to-business (B2B). Both have their own unique challenges, but B2B eCommerce is generally considered to be more difficult to optimize than its B2C counterpart. Why is that? Let’s take a look at a few of the reasons. Longer Sales […]
    
    Isaiah Bollinger
    
    |
    
    January 17, 2023
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